What does the "Best Before" date mean?

Freshness is an important factor in the enjoyment of any cup of coffee. While some products – like K-Cup® pods – show a “best before” date, this date highlights the period that coffee is at its peak of freshness.
Coffee doesn’t have an expiry date and is always safe to consume, but once it has lost its freshness, its flavour will be less intense.
Look for the ‘’Best Before’’ date on the box and on each K-Cup® pod.

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